Wednesday, May 19, 2010

X-TREME: The Word that Suckers Millions of Consumers

Extreme is probably the most overused word in the history of marketing. Advertisers use the "E" word to peddle all sorts of preposterous products. They even shorten the "E" word to X-Treme, Xtreme, or simply "X" to make the word extreme more extreme. Somehow the "E" word combined with glossy images of professional models and fancy graphics make many stupid products simply irresistible to millions of consumers.

Q: What's the definition of the "E" word?

A: (from Webster's) Extreme: adj: existing in a very high degree
b : going to great or exaggerated lengths : radical c : exceeding the ordinary, usual, or expected. Synonyms: Excessive.

Reality Check: There is nothing extreme about health and fitness. Extreme views on health and fitness are idiotic and products marketed as "extreme" are either idiotic or entirely misleading.

Let's think of some examples of actual extreme behavior.

Steroids are extreme. Risking death and other nasty side effects to inject yourself with drugs and synthetic hormones in your quest for bigger muscles and lower body fat... That's EXTREME.

Anorexia and Bulimia are extreme. Intentionally starving yourself or vomiting after every meal can be deadly... Definitely EXTREME.

Obesity is extreme. Risking blindness, amputation and death... EXTREME.

Let's all agree that extreme behavior and lifestyles are detrimental to health and fitness and should always be avoided.

Instead of being extreme we need find balance in our daily lives. True health and fitness is the point at which you naturally look, feel and perform your very best. Achieving true health and fitness requires balance! You have to balance the right amounts of the right foods and proper training with your other obligations and responsibilities. It all takes balance!

Remember, using the "E" word is a stupid way for marketers to over hype their lame products. In truth, nothing extreme is ever really good for us. Let's take a smart and rational step towards living a healthier and more balanced life and boycott all their "extreme" products.


Transform your body now and change your life forever. Get the TSC Heart of a Champion Program and Make it Happen!

No comments: